Every business owner wants to make bigger profits. If you also wish a bigger share of the pie in the cleaning business, it’s better to try to decrease costs and increase income simultaneously. That’s why you should take many approaches at once.
First of all you should develop an efficient system that works for you and follow it. Do all of the dusting and washing first and follow up with the vacuuming or choose to go from room to room in an orderly fashion.
Offer options. Give your customers a choice what cleaning products should be used while cleaning their premises. Provide green cleaning services to earth conscious customers. Also, offer additional premium services to customers you already serve. This can increase your profits without having to do a lot of extra marketing. You may offer spring cleaning services, window cleaning services, stain removal services, etc. You can specialize in a particular area, such as carpet cleaning or steam cleaning, and offer discounts on these services.
In this way you can expand your customer base. By providing high quality, professional and affordable cleaning services you can rely on word of mouth advertising. If you have a good reputation there are more chances to gain new customers. Having more customers can definitely help you make more money and boost your business.
If your regular customer refers you a new customer, with no hesitation offer him a discount. You can also offer discounts on services you provide to customer during the first month of the contract. Also, give your customers an opportunity to hire you without having to sign a contract. Another way to increase your customer base is to specialize in a particular area, such as carpet cleaning or steam cleaning, and offer discounts on these services.